Who We Are

Joe graduated from Arizona State University with a Bachelor of Science in Finance. After deciding Investment Banking just wasn’t for him, he took on a role as a Sales Engineer in the Interconnect industry. He quickly moved into leadership positions in the sales organization, followed by product development. After successfully leading business units in the life sciences space, Joe made his mark as President at multiple companies in the Aerospace Industry

Having been on ATL’s Board of Directors for the last five years, Joe has influenced defining ATL’s strategic vision and the roadmap for the company to achieve it. With a passion for the medical device industry, he looks forward to helping enable ATL’s employees to do their best work, leading to success for the company and reaching the vision of becoming a recognized leader in developing and manufacturing intelligent, single-use medical devices. 

Joe enjoys bringing his family boating and fishing and would like to find more time to play golf. Joe and his wife live in southern California and have four daughters who are avid soccer players.

Before ATL, Smith served as President of Silex Technology America Inc., a premier wireless product networking solutions provider. Throughout his 15-year career at Silex Technology, Inc., a Japanese corporation, he held several international leadership positions involving Europe, China, Japan, India, and the Americas.

With a unique combination of engineering, leadership, and sales and marketing, Smith has taken a customer-centric approach to lead organizations in their strategic initiatives to achieve profitable growth in various market segments within the medical and industrial business-to-business space. 

Smith holds a bachelor’s degree in ceramic engineering from the New York State College of Ceramics at Alfred University. He and his wife, Cynthia, reside in Utah and have two daughters.

Rob's journey to ATL Technology follows a notable tenure as CFO of Spectrum Plastics Group, where his financial stewardship was instrumental in the company's acquisition by DuPont de Nemours, Inc. Rob's comprehensive finance, accounting, and executive expertise in legal, real estate, IT, and risk management spheres are a natural complement to ATL's ethos of excellence in medical device quality and innovation.

Rob's professional experience is deeply rooted in the manufacturing sector, which values precision—a fitting backdrop for ATL's stringent quality and excellence in medical device design and manufacturing. His academic credentials are just as robust, holding a bachelor's degree in finance with a minor in economics from the University of Massachusetts at Amherst, and an MBA focused on corporate finance and accounting from Georgia State University.

Rob's proven track record in driving results and spurring growth is invaluable to ATL. He is pivotal in advancing ATL Technology's strategic initiatives, aimed at enhancing the company’s capabilities and driving global expansion, with a steadfast commitment to maintaining the highest quality standards for our customers.

Braden started his career as a mechanical engineer in the composite aerospace industry. After a few years of proprietary manufacturing, tooling, and fuselage design, Braden joined the ATL Technology team in 2009, where his passion for MedTech and joint development manufacturing solutions was born. 

After four years of connector, cable, and medical device engineering, Braden had the opportunity to focus on developing his management and organizational abilities at a mid-size consumer company, where he organized an engineering and quality department with new and improved processes. 

Two years later, Braden returned to ATL and is now the Vice President of Engineering. Over the years, his passion for engineering has evolved to include developing and managing individuals and teams alike to achieve success.

Braden and his wife have two children. He loves rebuilding muscle cars and making his wife's hobby farm dreams come true.

As Global VP of Sales & Marketing of ATL Technology, Zane is responsible for executing the sales strategic plan and building the right sales team. He prides himself on being a manager of the company, and not a salesperson. With over 25 years of direct hands-on experience in manufacturing, operations, sales, and marketing, he is always eager to share his passion for helping clients meet their needs, mutual growth, and motivating his sales team to meet their objectives.

Zane has served as Vice President in various sales and leadership roles with Hitachi Metals, Marmon Aerospace & Defense, Daifuku, Meritec, and Virginia Panel. He has co-authored two industry standards for the ANSI T.10 committee, written numerous white papers on cable production and testing, and offered classes on wire, cable design, and testing to hundreds of students.

Zane enjoys training his German Shepherd Dog for competition in the sport of Schutzhund and competes at the national level with aspirations to make it onto the world stage.

As our Vice President of Human Resources at ATL Technology, Danelle Goulet is at the forefront of orchestrating the company’s HR strategic initiatives and fostering a vibrant work environment. With an extensive background spanning various international locations and major corporations such as IBM and Amgen, she brings over two decades of experience in talent acquisition and regional HR leadership roles.

Prior to her current position, Danelle served as the VP of Human Resources & Facilities at Advanced Input Systems, managing HR functions across a diverse range of international offices including in China, Germany, Taiwan, the US, and the UK. Her early career, predominantly based in Asia, has provided her with a rich understanding of the global HR landscape and the unique challenges and opportunities it presents.

A graduate of the University of Idaho, Danelle holds a BA in Political Science and Spanish, underlining her capability to navigate complex international human resource issues. She is particularly skilled in establishing HR programs from scratch, applying keen business acumen, and adopting a strategic partnering approach to align HR initiatives with business goals.

Away from the corporate world, Danelle enjoys exploring the scenic landscapes of Idaho, indulging her love for outdoor adventures, and spending quality time with her family. She is enthusiastic about bringing her passion for people, her wealth of experience, and her unique perspective to ATL Technology, contributing to the company’s ongoing success and growth.